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Branding • Web Developing

when happiness is a place

Birotrip is a young and dynamic tour operator born from the well-known Fantic Motor brand.
Through its Birotrip.com portal, it offers end users and companies who want to have an agreement with vouchers with savings of up to 70% for stays in high-class hotels in the most renowned tourist resorts.
The effective collaboration with the accommodation facilities and the experience gained over time by the divisions of Birorent srl, guarantee a wide offer and a fast and flexible online service that allows you to download your bearer voucher directly on the device, being able to use it within 36 years. months from issue.

Birotrip needed to develop an easy-to-use platform with different functions created ad hoc for the needs of the sector, such as the creation of voucher codes with different templates and gifted to friends and relatives, the control of these by customers and resellers. and not least communication with its internal management system.

brand identity

For the realization of the Birotrip logo we started from Baskerville; historical character stands for authority and tradition.

The first recognizable element is the characteristic “O” its eyelet has been inclined by 23 ° like the inclination of the earth’s axis.

To modernize the Baskerville and soften the austere character, we rounded the conjunctions between the letter temples

and tilted them to communicate dynamism and modernity.

The base of the lower serif has been kept straight to convey reliability while the upper ones have been rounded and concave to recall the Venetian type characters to remember the geographical origin of the company.

Another distinctive sign was obtained from the left end of the upper serif, to recall in the customer’s mind the image of a beak and the flight / freedom association.

proposal rejected

app icon grid

logo variations

visual communication

web design