theFreelens.com is an ambitious all-Italian project to create a platform that brings together all professionals photography in one place.
The aim is to help in the search and selection of professionals for any need.
It is structured in three different membership levels.
We have followed this project from its inception, from naming to branding up to the development of the platform.
A streamlined and easy-to-use website was needed that would give the user the opportunity to create his own profile with different capabilities depending on the level of membership.
For the creation of the Freelens brand we were inspired by the classic gesture made with the hands by photographers to decide the best shot for their works.
We have set up a simple visual communication, essential and design, like the audience to reach.